09.30 REGISTRATION
10.00 Welcome | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media
10:15 Keynote | Meindert van den Heuvel | Managing Director | Ocean Netherlands
10:45 Case Studies: The Real World
Case Study 1 : Bridging the Gap: Geoff Fitzpatrick | Founder, MD | ORB; Katy Schädlich | Head of Supply | Jaduda
Case Study 2 : Albert Heijn: Bridging Data and Creativity in Retail | Anne van Haeften | Director Advertising | AH Media Services
11:30 idooh Automation at Scale | Arran Javed | Head of Outdoor Trading | Mediacom
12.00 ING and Women’s World Cup | Mendel Looije | Co-Founder and CEO | OutMoove and Aaron Spijkers | Programmatic Lead | Kinetic Worldwide
12:30 LUNCH
13:30 Promoting Programmatic a Priority for DPAA | Barry Frey | President and CEO | DPAA
14:00 AdTECH Pet Peeves: Alice Beecroft | Senior Director, Global Business Strategy | Verizon Media; Beatrice Lindvall | Global Head of Media | Danone; Marco Rigon | Global Managing Director, Data Product & Development | Havas Group, chaired by Fiona FitzGibbon | Founder | Diversiffi Media
14:45 The Buy Side: Why Not DOOH | Dominic Dunne | Managing Director, EMEA | Vistar Media
15.15 Case Studies: The Real World
Case Study 3 : Eric Dufour | Head of Media Planning | Jost von Brandis Service Agency and Sven Ruppert | Co-Founder and CEO | Splicky
Case Study 4 : Intel Programmatic DOOH UK | Maroun Ishac | Director of Business Development | Intel and Andreas Soupliotis | Founder and CEO | Hivestack
16:00 Gen Z and Millennials Through a Hybrid OOH and Mobile Approach | Ségolène Braun | Regional Measurement Partner | Facebook
16.30 Closing Remarks | Stephanie Gutnik
PLEASE NOTE THAT ALL PRESENTATIONS AND DISCUSSIONS WILL BE IN ENGLISH
