As President & CEO of DPAA, Mr. Frey oversees the trade and marketing association that is leading the digital transformation of Out of Home (OOH) advertising. DPAA is the global community that provides leadership, education, best practices, connectivity, digital learning and programmatic leadership, all accelerating the growth of OOH advertising. DPAA membership includes publishers, ad-tech, programmers, location, mobile, data, media agencies, research plus hardware and software companies.
During Mr. Frey’s tenure, he has vastly grown the organization’s mission and membership base. In addition to DPAA providing marketing and tools for share shifting media spend, DPAA also acts as a business accelerator to members and the the total advertising ecosystem. DPAA membership has tripled under Barry’s watch and has rapidly expanded to all advertising centric countries. He has brought the digital leadership of the OOH industry to its highest level of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.
Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision’s digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Advertising Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.
Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.
As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, digital businesses and marketing partnerships while reporting to NBA Commissioner David Stern. Mr. Frey is on the BOD for IRTS, Advisory Board for Sonenshine Partners and Simulmedia.