Anne van Haeften

Anne van Haeften | Director Advertising | Albert Heijn Media Services

AH Media Services – Insights driven retail media is responsible for the retail media & insights business of the Dutch Ahold Delhaize brands. Founded end of 2014, the fast growing team creates, delivers and measures the impact of (A-)brand messages to shoppers across all owned Ahold Delhaize platforms, being instore, email, magazines and online. It also brings various retail insights propositions to the market, providing valuable insights in customer behaviour, category management and marketing effectiveness.

In her role Anne is responsible for sales (advertising) on current digital channels of Albert Heijn as well as driving new opportunities. Main focus on media agencies, publishers & new markets.

Specialties: Creativity / conceptualizing, Digital Marketing & Media Solutions, Media Strategy and finding out what the real question is…

Anne leads a team of Digital Out of Home and Digital Media specialists.