Ségolène Braun | Regional Measurement Partner | Facebook

Ségolène Braun is leading measurement expertise on and off Facebook for the main advertisers in France (especially CPG vertical).

She started her career as auditor for KPMG before moving to marketing roles through Microsoft. She has developed the digital strategy for the academic audiences (students and faculty), before launching a new offering to evangelize the Microsoft web platform. She spent 2 years as Business Operations Manager for the Technology Director at Microsoft France.

Then she made the decision to move to the advertising world and joined Facebook in 2013 as Business Development Manager for adserving and tracking solutions in Southern Europe. She was mostly engaged with global agencies to deploy people based measurement solutions.
French citizen, she holds a master degree in science (Centrale, France) and in marketing (HEC, France).