Marco Rigon leads the product strategy, business development and data & tech partnerships for the Data & Innovation team within Havas Media. He is notably managing the Converged data platform as well as the data & tech innovative products roadmap globally.
Within Havas Media, Marco was previously Global Head of Mobext, the largest mobile agency network on the market, with over 100 experts in offices across 53 countries around the globe. Marco was driving the development of innovative, non-intrusive mobile experiences for major international brands across global operations.
As a digital marketing & business development executive with fruitful experience in emerging technologies, Marco, 44, has worked in the US, Europe and APAC. Prior to joining Havas Media, Marco spent six years as Associate Director at Digitas LBi/ Phonevalley, Publicis Groupe’s mobile marketing agency.
Previously, he supported telco and infrastructure providers (Vodafone, Orange, Sharp and Nortel Networks) to deploy their first 3G networks in Europe.
A proud Italian, he has a master degree in Telecommunications Engineering from the University of Padua.
Marco has been a member of the Jury at the Lovie Awards, helped Phonevalley win Agency of the Year recognitions three times and earned the top prize at the Stratégies competition for mobile applications.