Katy Schädlich | Head of Supply | Jaduda GmbH

With a degree in Media Science and over 10 years in Digital Media, Katy does not only possess sound knowledge, but also plenty of experience in product development, analytics, and supply management.

In her current role as Head of Programmatic Supply at Jaduda, she drives the partnerships with Media owners and SSPs in all media channels, manages the integrations and takes care of the quality assurance for the international buy and sell side.

In 2013 she joined Jaduda GmbH and was involved in the product development of Splicky – the first German Mobile DSP – right from the start. Acting as a connection between sales, operations and tech gave her a solid understanding of needs, opportunities and challenges in the programmatic advertising business.

As a tech savvy person, she is very enthusiastic about all the possibilities in the programmatic field. With the claim to drive development and exchange knowledge in the market, she became a member of the expert panel for the development of DOOH Programmatic in Germany of the Digital Media Institute (DMI).